San Francisco: On Thursday Yahoo! Inc. said, that it is testing letting Google put yahoo online search skills to work at some of its online properties. The pioneering Silicon Valley Internet firm was looking at whether having a mix of players handling search results or search ad placement at its websites would benefit Yahoo and users of Yahoo.
A Yahoo spokesperson said asking about this, noting that Google was among those search firms “As we work to create the absolute best experiences for Yahoo users, from time to time, we run small tests with a variety of partners including search providers”.
“There is nothing further to share at this time”, the spokesperson said.
Reportedly Microsoft and Yahoo! Work together on their search partnership project in April this year for providing more effective and quick respond most related information as per the user search need. This functionality wills surly plays an important role to end Yahoo’s exclusive sales that force role with advertisers.
The search partnership in between Microsoft and Yahoo took effect in 2010 and was supposed to last 10 years, but Yahoo had the option of exiting it midway when certain revenue conditions were not met. Yahoo’s chief executive, Marissa Mayer, had repeatedly signaled that she was dissatisfied by the existing functionality.
As per the e-Marketer projections, Microsoft and Yahoo combined will own 6.5% of the $81.59 billion search market globally in 2015. While the search leader, Google, was expected to take a 54.5% of the global market this year, as per research firm said.
A significant alliance between Yahoo and Google on search could draw the attention of antitrust regulators at home and abroad, given the powerful position Google holds in that arena.
As per Google recent report, “Yahoo is currently testing search results and ads from a number of partners, including Google as one of their options”.